I had this a few years ago and I found the cranberry flavor to be a lot richer. This recent incarnation has less flavor, but heavier on the tart-sour side. After all, it IS cranberries, but this one is all sour and not much fruit flavor.
The pour is a slightly hazy red with light carbonation. The aroma is clean tart cranberry with a hint of apple. The taste is semi-dry. It may have more sugar but the cranberry and apple tartness and astringency balance it. The finish is medium acid and astringent. I think it is nicely balanced but my wife would like it to be more acidic.