Aroma is apple and the pour is a rich golden hue with a nice effervescence. The taste is tart and crisp with some alcohol. I get some bake apple and a little earthy on the finish. It has some body and astringency but the acid comes through the strongest. It fits my experience with a London or eastern English ciders that use dessert apples. If you like your ciders dry and tart, this is a good one to drink!